CUSTOMER SCIENCE™

Omnichannel Marketplace Data and Insights

Accurate, complete, rich customer and marketplace data and analysis: when you need it...where you need it.


Whether your need is for your next project or for an ongoing customer and marketing intelligence platform - CDP, we can make data into a true business asset. data cleansing, integrity, enrichment, demographics, firmographics, profiling, segmentation, scoring with on-demand notification processes, trend analysis, AI-assisted predictions, suggestions and actions.

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Boston

BUSINESS FIRMOGRAPHIC APPENDS

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  • Address & occupancy

  • Location type: single, HQ, branch

  • Get phone, web site

  • Add contacts by job title, licenses

  • Industry , SIC, NAICS

  • Business scale: sales revenue

  • Business scale: # employees 

  • Minority & women owned businesses

  • Company start year 

  • Property records

Golfing

CONSUMER DEMOGRAPHIC APPENDS

Certified Public Sources
Consumer Privacy-Protected

  • Head of household estimated age 

  • Marital status & newly wed

  • Likely ethnicity 

  • Likely gender 

  • Presence of/ # of children & new parent

  • Presence of high schoolers nearing graduation 

  • Dependent gender & age range 

  • Estimated household income

  • Interests and hobbies

  • Occupation 

  • Religious affiliation

  • Homeowner / renter 

  • Household dwelling type 

  • Household building structure type

  • Home estimated market value 

  • Length of residence 

  • Home purchase date (year/month)

  • Recent home buyer

iphone

NAME, ADDRESS, EMAIL, WEB, SOCIAL VALIDATION & PRIVACY COMPLIANCE

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  • Standardize web URL

  • Address check

  • Address geocode

  • Occupant verify

  • Move update

  • House-holding

  • Name append

  • DNC & Mail opt out suppression

  • Email verification

  • Phone verification

  • Contacts from emails

  • Social URL append

  • International address cleansing

  • Enterprise GDPR, CCPA, COPPA compliance enforcement support

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SEGMENT NET LIST ACQUISITION

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Your target market includes prospects who have not yet approached you in an identifiable way, users who have anonymously visited your online footprint, and customers with a current or former relationship.  Your job is to obtain as much knowledge about these audiences as possible, to gain commercial advantage.


We'll help you validate your internal customer and prospect records, define your segments and find the rest of your marketplace for a "Total Accessible Market" database without duplicates.

You receive the same selection criteria and enrichment attributes as the above Enrichment Append services. 

Data Cloud

DATA MIGRATION SERVICES

What We Can Do

Universal data modeling, normalization, unification, transformations and data ingestion services.  ETL Loaders on-prem or online with fast ETL engine using connectors to all popular applications

Data on a Touch Pad

CUSTOMER DATA CLEANSING, MAPPING, UNIFICATION

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  • File migration/ conversion to/ from common file and data formats

  • Analyze data problems & recommend services

  • Remove & replace characters

  • Field formatting transformation

  • Case conversion

  • Shift fields

  • Split fields

  • Name parse & genderize

  • Concatenate

  • Search and replace

  • String & word replace

  • Normalize: adopt (contacts to accounts; addresses to accounts)

  • Parent-Child hierarchicalization

  • Suggest inactivate & remove

  • Assign UID's

  • Exception report to client for validation decisions

Business Woman Typing

ACCOUNT, ADDRESS CONTACT DEDUPLICATION & MERGE

Any Source; Many Sources: Price Per Duplicate or Match

  • Custom match-key generation

  • Fuzzy logic match on natural keys

  • Match confidence intervals

  • Smart field merge

  • Keep contributor record data

  • Merge child keys

Audiovisual Conference

WEB FORM, LEAD, CASE BUSINESS & CONTACT PROFILE ON DEMAND

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Your forms call our Service Provider API's for fast, robust validation & enrichment on-demand.  Cost per click.  Use our code and 3rd party services for reliable, 24/7 data integrity.  Great for lead scoring and distribution-assignment

Analytics

CUSTOMER AND ENTERPRISE KPI MANAGEMENT

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Use our best practice model or define your own measures.  Our CDP solution services will regularly calculate  values for each customer and sum them for enterprise dimensions:​


Customer Commerce

  • MTD

  • QTD

  • YTD

  • LYTD

  • T12

  • YTD+FTYE forecast

  • YTD CTB

RFR

  • Last order date

  • Last quote date

  • Top brands & products

  • Average order frequency

  • Average order amount

  • # shipments

  • # returns

  • Total lost quotes & deals

  • Avg acceptance time

Interaction

  • Last contact date

  • Last case/issue date

  • Last promo email

  • Last lead response

  • Last digital visit

  • YTD interactions

Dashboard

SCORING

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Build holistic indicators that mean something about your current and future customer relationship:

Customer

  • CSAT

  • Churn prediction

  • Forecast

  • Brand loyalty

  • Promoter

  • Price sensitivity

  • Payment & credit risk

Resources

  • SLA

  • QTO win/loss

  • Top performers

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SEGMENTATION

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Let our CDP suggest segments or play with distributions of accounts across different dimensions to build static or dynamic segments.  Use those segments for campaigns and analysis

Chart

CORRELATION & TIME SERIES

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Linear regression analysis to determine how well attributes, behaviors and interactions correlate to fine tune your marketing approaches.  Find where the tipping points are in driving profitable revenue.

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PORTRAIT COMPOSITIONS

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Build quality infographics to present to your customer-facing team members in real time.

  • Greeter cards

  • CTI & screen chat popups

  • Visit prep

  • Strategy cards

Financial Report

M&A & DIVESTITURE SUPPORT

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Whether you are analyzing the impact of a merger or a carve out, let us help you determine the synergistic impact of the deal.

  • Pareto analysis

  • Customer overlap

  • CLV

  • Net category penetration

  • Brand cannibalization

  • Consolidated revenue potential

 
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WORKING TOGETHER

Let's work together to build and manage your customer data platform using Microsoft Dynamics Customer Insights

You:

  • Decide what information and services to apply to your data clearinghouse

  • Decide what applications need to consume the information services

  • Use the system to build segments, KPI's, scorecards, campaign audiences, profiles

We:

  • Provide managed services

  • Ingest source data

  • Cleanse & rationalize

  • Enrich and extend

  • Optimize to the Clearinghouse model

  • Build all integrations

  • Advise and assist