CRM Never Sleeps
CUSTOMER SCIENCEâ„¢
Omnichannel Marketplace Data and Insights
Accurate, complete, rich customer and marketplace data and analysis: when you need it...where you need it.
Whether your need is for your next project or for an ongoing customer and marketing intelligence platform - CDP, we can make data into a true business asset. data cleansing, integrity, enrichment, demographics, firmographics, profiling, segmentation, scoring with on-demand notification processes, trend analysis, AI-assisted predictions, suggestions and actions.
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BUSINESS FIRMOGRAPHIC APPENDS
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Address & occupancy
Location type: single, HQ, branch
Get phone, web site
Add contacts by job title, licenses
Industry , SIC, NAICS
Business scale: sales revenue
Business scale: # employees
Minority & women owned businesses
Company start year
Property records
CONSUMER DEMOGRAPHIC APPENDS
Certified Public Sources
Consumer Privacy-Protected
Head of household estimated age
Marital status & newly wed
Likely ethnicity
Likely gender
Presence of/ # of children & new parent
Presence of high schoolers nearing graduation
Dependent gender & age range
Estimated household income
Interests and hobbies
Occupation
Religious affiliation
Homeowner / renter
Household dwelling type
Household building structure type
Home estimated market value
Length of residence
Home purchase date (year/month)
Recent home buyer
NAME, ADDRESS, EMAIL, WEB, SOCIAL VALIDATION & PRIVACY COMPLIANCE
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Standardize web URL
Address check
Address geocode
Occupant verify
Move update
House-holding
Name append
DNC & Mail opt out suppression
Email verification
Phone verification
Contacts from emails
Social URL append
International address cleansing
Enterprise GDPR, CCPA, COPPA compliance enforcement support
SEGMENT NET LIST ACQUISITION
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Your target market includes prospects who have not yet approached you in an identifiable way, users who have anonymously visited your online footprint, and customers with a current or former relationship. Your job is to obtain as much knowledge about these audiences as possible, to gain commercial advantage.
We'll help you validate your internal customer and prospect records, define your segments and find the rest of your marketplace for a "Total Accessible Market" database without duplicates.
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You receive the same selection criteria and enrichment attributes as the above Enrichment Append services.
DATA MIGRATION SERVICES
What We Can Do
Universal data modeling, normalization, unification, transformations and data ingestion services. ETL Loaders on-prem or online with fast ETL engine using connectors to all popular applications
CUSTOMER DATA CLEANSING, MAPPING, UNIFICATION
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File migration/ conversion to/ from common file and data formats
Analyze data problems & recommend services
Remove & replace characters
Field formatting transformation
Case conversion
Shift fields
Split fields
Name parse & genderize
Concatenate
Search and replace
String & word replace
Normalize: adopt (contacts to accounts; addresses to accounts)
Parent-Child hierarchicalization
Suggest inactivate & remove
Assign UID's
Exception report to client for validation decisions
ACCOUNT, ADDRESS CONTACT DEDUPLICATION & MERGE
Any Source; Many Sources: Price Per Duplicate or Match
Custom match-key generation
Fuzzy logic match on natural keys
Match confidence intervals
Smart field merge
Keep contributor record data
Merge child keys
WEB FORM, LEAD, CASE BUSINESS & CONTACT PROFILE ON DEMAND
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Your forms call our Service Provider API's for fast, robust validation & enrichment on-demand. Cost per click. Use our code and 3rd party services for reliable, 24/7 data integrity. Great for lead scoring and distribution-assignment
CUSTOMER AND ENTERPRISE KPI MANAGEMENT
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Use our best practice model or define your own measures. Our CDP solution services will regularly calculate values for each customer and sum them for enterprise dimensions:​
Customer Commerce
MTD
QTD
YTD
LYTD
T12
YTD+FTYE forecast
YTD CTB
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RFR
Last order date
Last quote date
Top brands & products
Average order frequency
Average order amount
# shipments
# returns
Total lost quotes & deals
Avg acceptance time
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Interaction
Last contact date
Last case/issue date
Last promo email
Last lead response
Last digital visit
YTD interactions
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SCORING
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Build holistic indicators that mean something about your current and future customer relationship:
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Customer
CSAT
Churn prediction
Forecast
Brand loyalty
Promoter
Price sensitivity
Payment & credit risk
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Resources
SLA
QTO win/loss
Top performers
SEGMENTATION
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Let our CDP suggest segments or play with distributions of accounts across different dimensions to build static or dynamic segments. Use those segments for campaigns and analysis
CORRELATION & TIME SERIES
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Linear regression analysis to determine how well attributes, behaviors and interactions correlate to fine tune your marketing approaches. Find where the tipping points are in driving profitable revenue.
PORTRAIT COMPOSITIONS
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Build quality infographics to present to your customer-facing team members in real time.
Greeter cards
CTI & screen chat popups
Visit prep
Strategy cards
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M&A & DIVESTITURE SUPPORT
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Whether you are analyzing the impact of a merger or a carve out, let us help you determine the synergistic impact of the deal.
Pareto analysis
Customer overlap
CLV
Net category penetration
Brand cannibalization
Consolidated revenue potential
WORKING TOGETHER
Let's work together to build and manage your customer data platform using Microsoft Dynamics Customer Insights
You:
Decide what information and services to apply to your data clearinghouse
Decide what applications need to consume the information services
Use the system to build segments, KPI's, scorecards, campaign audiences, profiles
We:
Provide managed services
Ingest source data
Cleanse & rationalize
Enrich and extend
Optimize to the Clearinghouse model
Build all integrations
Advise and assist