CIO’s Guide to Improving CRM Success with Data Integrity
Ascendant Group’s CRM Data Assessment Dimensions
Ascendant Group’s CRM Data Assessment Dimensions
Master Data Management Data Quality Integrity and Conformity
Marketplace data data quality dimensions
Data Quality White Paper
Unifying marketplace data by rationalizing and articulating data for source and use attribution
Customer science is data science for marketplace and customer CRM success
Go beyond the capabilities of a traditional data warehouse (DW) in order to achieve intimate customer competence