Ascendant Group’s CRM Data Assessment Dimensions

Top CRM design pitfalls

Marketplace data data quality dimensions

Data Quality White Paper

Data Quality ROI, business case, Justification. We call it Vitamin D for data

A CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce

Ascendant Group's essential business value

The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...

The most recent survey of CMO's indicated a marketer's biggest challenges transcend marketing automation and digital ads. They need CDP

CRM must be able to manage all customer touchpoints through the sale and afterwards. CRM is about commercial transactions

CRM methodology, project management and nontechnical guiding the technical

For most businesses, CRM's missing ingredient is data proficiency

Why is CRM not delivering a complete, perpetual 360 degree view of my customers when we need it?

Explore the rationale of a CDP and how to determine if you should invest in one

Here is a great reference tool to help you in your journey to discover and review the benefits of a CDP

A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform

The biggest CRM challenge is implementing a methodology for embracing change and continuous improvements

Customer science is data science for marketplace and customer CRM success

How to achieve a unified, complete "360 degree" view of your customer with a CDP and CRM