Ascendant Group’s CRM Data Assessment Dimensions

Master Data Management Data Quality Integrity and Conformity

Top CRM design pitfalls

A CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce

The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...

The most recent survey of CMO's indicated a marketer's biggest challenges transcend marketing automation and digital ads. They need CDP

Unifying marketplace data by rationalizing and articulating data for source and use attribution

For most businesses, CRM's missing ingredient is data proficiency

Why is CRM not delivering a complete, perpetual 360 degree view of my customers when we need it?

Explore the rationale of a CDP and how to determine if you should invest in one

Here is a great reference tool to help you in your journey to discover and review the benefits of a CDP

A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform

How to achieve a unified, complete "360 degree" view of your customer with a CDP and CRM

Go beyond the capabilities of a traditional data warehouse (DW) in order to achieve intimate customer competence