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kjell790
May 24, 20215 min read
Assuring High-Quality Marketplace Data
Marketplace data data quality dimensions
kjell790
Jan 12, 20211 min read
Ascendant Group's Elevator Pitch
Ascendant Group's essential business value
kjell790
Jan 6, 20214 min read
What Can I Do with a Customer Data Platform? How Will I Benefit?
The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...
kjell790
Jan 3, 20217 min read
ERP vs. CRM
CRM must be able to manage all customer touchpoints through the sale and afterwards. CRM is about commercial transactions
kjell790
Dec 24, 20206 min read
The Ultimate CRM Implementation Process
CRM methodology, project management and nontechnical guiding the technical
kjell790
Dec 19, 20203 min read
I Was Promised a 360’ View of My Customers With CRM
Why is CRM not delivering a complete, perpetual 360 degree view of my customers when we need it?
kjell790
Dec 13, 20205 min read
What’s a Customer Data Platform (CDP)?
A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform
kjell790
Dec 6, 20206 min read
The Biggest CRM Challenge!
The biggest CRM challenge is implementing a methodology for embracing change and continuous improvements
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