kjell790Feb 14, 20214 min readKnow Your CustomerA CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce
kjell790Jan 6, 20214 min readWhat Can I Do with a Customer Data Platform? How Will I Benefit?The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...
kjell790Dec 26, 20205 min read How Data Articulation WorksUnifying marketplace data by rationalizing and articulating data for source and use attribution
kjell790Dec 19, 20202 min readFollow the ScienceFor most businesses, CRM's missing ingredient is data proficiency
kjell790Dec 19, 20203 min read I Was Promised a 360’ View of My Customers With CRMWhy is CRM not delivering a complete, perpetual 360 degree view of my customers when we need it?
kjell790Dec 14, 20201 min readTake the CDP Quiz!Here is a great reference tool to help you in your journey to discover and review the benefits of a CDP
kjell790Dec 13, 20205 min readWhat’s a Customer Data Platform (CDP)?A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform
kjell790Dec 5, 20203 min read Why Am I Still Chasing a 360’ View of the Customer?How to achieve a unified, complete "360 degree" view of your customer with a CDP and CRM
kjell790Nov 21, 20201 min readTranscending the Data Warehouse for Marketing InsightsGo beyond the capabilities of a traditional data warehouse (DW) in order to achieve intimate customer competence
