A CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce

Ascendant Group's essential business value

The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...

The most recent survey of CMO's indicated a marketer's biggest challenges transcend marketing automation and digital ads. They need CDP

Here is a great reference tool to help you in your journey to discover and review the benefits of a CDP

A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform

How to achieve a unified, complete "360 degree" view of your customer with a CDP and CRM

Go beyond the capabilities of a traditional data warehouse (DW) in order to achieve intimate customer competence