Know Your Customer
A CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce
A CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce
Ascendant Group's essential business value
The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...
The most recent survey of CMO's indicated a marketer's biggest challenges transcend marketing automation and digital ads. They need CDP
Here is a great reference tool to help you in your journey to discover and review the benefits of a CDP
A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform
How to achieve a unified, complete "360 degree" view of your customer with a CDP and CRM
Go beyond the capabilities of a traditional data warehouse (DW) in order to achieve intimate customer competence