A CDP Customer Data Platform is needed to Know Your Customer, whether in banking or any business. Beyond risk, a CDP to drives commerce

Ascendant Group's essential business value

The answer to that question depends on two things: How Fragmented Are You? How many data sources do you have that can provide pieces to...

The most recent survey of CMO's indicated a marketer's biggest challenges transcend marketing automation and digital ads. They need CDP

Unifying marketplace data by rationalizing and articulating data for source and use attribution

For most businesses, CRM's missing ingredient is data proficiency

Why is CRM not delivering a complete, perpetual 360 degree view of my customers when we need it?

Here is a great reference tool to help you in your journey to discover and review the benefits of a CDP

A recent, modern addition to the management of the demand side of your business. Add a CDP to your CRM platform

Customer science is data science for marketplace and customer CRM success

How to achieve a unified, complete "360 degree" view of your customer with a CDP and CRM

Go beyond the capabilities of a traditional data warehouse (DW) in order to achieve intimate customer competence